Бином

Binom is a tracker for media buying and affiliate teams

Binom is a traffic tracker for media buying teams and affiliates used to collect and analyze data from advertising campaigns. The service allows centralized work with clicks, conversions, and costs from different traffic sources and offers within a single interface. This simplifies analytics and reduces dependence on fragmented reports from ad platforms.

Use cases

Binom is used by teams that work with multiple traffic sources, GEOs, and offers simultaneously. The tracker helps control the performance of funnels, track the funnel flow, and make scaling decisions based on actual data rather than isolated metrics from ad platforms.

Ключевые особенности

Binom supports integrations with traffic sources and affiliate networks, postbacks and event tracking, as well as traffic routing rules. This makes it possible to automatically receive conversion data and manage traffic flows between offers based on traffic parameters. The tracker provides reports by campaigns, sources, GEOs, and funnels, which simplifies performance analysis.

Analytics and data management

The tracker stores historical data on campaigns and sources in a single interface. This allows analyzing performance dynamics, comparing time periods, and tracking changes in funnel performance. Centralized analytics simplifies finding growth points and identifying inefficient directions.

Team collaboration

Binom provides access control and role management for team members. Buyers, analysts, and managers can work with the required sections without interfering with critical flow settings. This simplifies teamwork and reduces the risk of mistakes when scaling campaigns.

Who it is for

Binom is suitable for media buying teams and affiliate projects that need to centralize analytics, reduce manual work with reports, and make faster decisions when working with multiple traffic sources and offers.